PM Modi's Instagram Strategy Boosts BJP's Digital Engagement Amid NEET Controversy
In recent developments, prime minister narendra modi's instagram reels have emerged as a pivotal element in the bharatiya janata party's (bjp) digital strategy,
In recent developments, Prime Minister Narendra Modi's Instagram reels have emerged as a pivotal element in the Bharatiya Janata Party's (BJP) digital strategy, particularly in response to the NEET-UG paper leak incident and the subsequent protests by students across the nation. Following the controversy, which has garnered significant attention, the BJP, along with various Union ministers, has ramped up its social media presence, utilizing Instagram as a primary platform to communicate its stance on examination reforms. This strategic pivot comes after PM Modi encouraged his Cabinet members to engage more dynamically with the youth through the medium of Instagram reels, leading to a notable increase in posts from ministers and senior party leaders. The party aims to leverage this platform to address the concerns surrounding examination integrity and to counter the narratives put forth by the opposition parties.
The protests led by the Cockroach Janta Party (CJP), which gained traction due to the alleged NEET-UG paper leak, have underscored the importance of social media in reaching younger voters. The CJP, which began as a satirical movement, has amassed over 26 million followers on Instagram, highlighting the platform's influence. In response, PM Modi has shared a series of engaging selfie-style videos, expressing gratitude to young individuals for their input on examination reforms and reassuring them of the government's commitment to enhancing the educational system. Since joining Instagram in 2014, Modi has seen his follower count soar to approximately 105 million, particularly after a viral midnight selfie video during the protests that attracted around one million new followers. The official BJP Instagram account, with around 9.5 million followers, has also intensified its activity, focusing on examination-related issues, including alleged leaks in Punjab and updates on the Public Examinations (Prevention of Unfair Means) Amendment Bill, 2026.
